Hospitality is an art, and Portrait Florence has made of it a masterpiece. In a new concept of bespoke tourism, Portrait has taken uniform luxury and turned it into spontaneous personalization. It is not a hotel, it is an incredibly personal place, an all-suite property, where discerning travellers find the exclusivity they relish. Travelling is like dreaming, and at Portrait you can live the dream, romanced by the irresistable charm of the country and its people. In an iconic but intimate off-street address, you'll find what can be found nowhere else: a hotel built around a city, a suite built around you, and experiences tailored to your lifestyle. Their goal is to make your stay a portrait of you. And to make it better than perfect.

Leonardo Ferragamo, President of the Lungarno Collection, is paying homage to his extraordinary father, Salvatore Ferragamo, a genius in the art of shoemaking and a master of hospitality. Each member of the Lungarno Hotels Collection derives from creativity, craftsmanship, and passion, naturally reflecting genuine Florentine style and exquisite taste.

The celebrated and refined Florentine architect Michele Bönan is the interior designer of the Lungarno Collection. With utmost attention to detail, Bönan unites themes of ?harmony and irony? in his design to create delightful and eclectic hotels in prime locations.Internationally respected as one of the leading hotel architects and interior designers, our guests may enjoy his creations from the first Design Hotel in Italy to the magical transformation of a sixteenth century tower.

Spending time at Portrait is like stepping into an age of glamour and golden life, as the celebrity jetset and aristocracy of Italy's dolce vita years are brought back to life in carefully selected archive photos hung around the hotel. Each floor celebrates a particular protagonist offering original and unpublished insights into time spent in Florence in the 1950s and 60s.